According to Yahoo News early Christmas aficionados called upon the PR abilities of pagan roman sites (actually THE roman site par excellence, ie where Romulus and Remus got nursed by a wolf (for current wolf nursing news see here)) to spread the word about Dec. 25th.
ROME – The church where the tradition of celebrating Christmas on Dec. 25 may have begun was built near a pagan shrine as part of an effort to spread Christianity, a leading Italian scholar says.
Italian archaeologists last month unveiled an underground grotto that they believe ancient Romans revered as the place where a wolf nursed Rome’s legendary founder Romulus and his twin brother Remus.A few feet from the grotto, or “Lupercale,” the Emperor Constantine built the Basilica of St. Anastasia, where some believe Christmas was first celebrated on Dec. 25.
thx ed.

